As if companies relentlessly flogging hi-def tellies for the past few years on the basis of them making football look awesome – “It’s better than being there!” – now we have the potentially nausea-inducing concept of watching football in 3D. How real do we need Wayne Rooney to be, eh? Anyway, Sky thinks it’s a good idea, which is why it will be showing the Arsenal v Manchester United game this Sunday in nine “secret” pub locations across Britain as a Sky 3D TV broadcast. It’s presumably all in the best interests of promoting and showcasing the beautiful game ahead of the World Cup and certainly nothing to do with driving subscriptions to its HD service, no sirree bob. And the fact that Sky is doing it this weekend simply to get the jump on the BBC, which launches its 3D rugby trial in cinemas next week (the mind, and possibly the stomach, boggles), is doubtless even further from the truth.