Most Irritating Media Clichés – Part 1

E&T’s Buzzword Editor Mark Eting has just published his latest index of 36 Most Irritating Media Clichés. The Top 12 comprises:
1. The Elephant in the room
2. Poster boy / poster girl
3. In spades
4. Step change
5. Zero sum gain
6. Outcomes
7. Codify
8. Traction
9. Conflate
10. Devil is in the detail / details
11. Imprimatur
12. Motherhood and apple pie

Love ’em? Hate ’em? Commentaries, s’il vous plait… A dozen more skirmishes in the war against clichés coming up next week.

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