Most Irritating Media Clichés – Part 2

E&T Buzzword Editor Mark Eting’s middle 12 Most Irritating Media Clichés are:

13. Passionate / passionately
14. Resonate / resonance
15. Stakeholder
16. Not an option (aka ‘Failure is not an option’)
17. Past its sell-by date
18. Of last resort
19. Nomenclature
20. Outcomes
21. Mental (as in ‘the market has gone mental’)
22. Real (as in ‘real opportunity’, ‘real advantage’)
23. Tick box culture
24. Seismic change

Mark’s closing 12 over-used mediaspeak irritants coming soon… stay tuned to this blog.


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