Mashed Swedes get on the good foot with King Kong-sized drum machine

Take a tour through the summer night city that is Stockholm, as Swedish software developers Propellerheads explore novel ways to draw attention to the release of the latest version of their flagship music production application, Reason 5, and its  audio recording sidekick, Record 1.5.

What better way to advertise a new drum machine called Kong than to create a set of monster-sized drum control pads, take them out on to the street and play Kong for the crowds while simultaneously projecting the software drum machine interface on to the side of Stockholm’s largest buildings?

Reason 5 and Record 1.5 are both set for global release tomorrow (Wednesday).


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s