*NOW AVAILABLE IN PAPERBACK WITH A NEW AFTERWORD AND EXTRA CHAPTER* Googled: The End of the World As We Know It By Ken Auletta Virgin Books £8.99 paperback/£11.99 hardback Googling was being used as a verb for searching the Internet – in the same way that Hoovering became synonymous with using a vacuum cleaner – long before it became a formal entry in English dictionaries. Unlike the British manufacturer of domestic appliances, however, the Google brand had already come to represent much more than just one activity. By the time of its acceptance into mainstream culture, the Mountain View-based company … Continue reading Googled: The End of the World As We Know It