In case you missed it… (yeah, we know, a more redundant opener to a blog posting there has never been) Apple has released a new iPad. It’s smaller than the existing iPad. Sort of a mini version of the iPad. They’ve called it the iPad mini. Brilliant. It gets easier and easier in the Apple Marketing Department, doesn’t it?
Note obligatory use of sentence case for this product name, like the iPod touch, despite Apple’s continued arbitrary use of a capital P. Why do we all persist in honouring this ludicrous bastardisation of written English? Really, it’s an Ipod, if we’re going to consider using a proper noun for the product name. Or if we consider it generic enough, we should write ipod, like writing kettle as opposed to Kettle. Or hoover vs Hoover.
Oh, sorry, were you waiting for a more detailed analysis of the new iPad mini? Sorry. Can’t really be bothered. It’s very nice, it’s completely unnecessary and it probably guarantees an early grave for millions of perfectly serviceable electronic devices now apparently rendered obsolete and prehistoric and ultimately heading to the world’s landfills. Super.
We’d all take one if it was offered to us free, though, wouldn’t we? Even if only for use as a bedside lamp or a small plate for sushi.
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