Apple is orchestrating a £1.9bn acquisition of headphone maker and music streaming distributor Beats Electronics.
While the fine detail is still being hammered out, the potential acquisition would add Beats’ popular line of headphones and music streaming service to an Apple line-up that already includes digital music players and the iTunes store, the world’s top music retailer.
If the deal is completed, it would be by far the largest purchase in Apple’s 38-year history.
The deal would instantly propel Apple to the forefront of music-streaming services – a market growing rapidly, as consumers move on from physical products and digital downloads. Spotify currently dominates music streaming, although Beats’ successful launch of its own streaming service in January 2014 has already made a strong impression for the headphone maker.
E&T reported the story in full last week of how Apple is set to acquire Beats.
You may also be interested in our recent podcast interview with media industry analysts Strategy Eye about the future of music streaming services.
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