So not everything goes Apple’s way. On a day when the world has been openly gawking with car-crash fascination at Samsung’s announcement of a projected 60 per cent collapse in its smartphone profits for Q3 this year, details have emerged of a fly in Apple’s Watch ointment that may delay production and launch.
GT Advanced Technologies, the makers of the watch’s toughened Sapphire Crystal screen, unexpectedly filed for bankruptcy. No screen: no Apple Watch. It’s a rum old business, really, as you’d think a company that had potentially secured a lucrative revenue stream with the world’s pre-eminent high-end gadget brand would be immune to such financial ruin.
More details will undoubtedly emerge over time (no Watch pun intended). Will Apple move to secure its own supply chain, instead of having to rely on third-party suppliers?
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