Magic what now? Magic Leap, the little-known firm that has attracted $542 million of funding from Google and other wealthy backers.
Apart from wondering why all those involved settled on the unusual sum of 542 (why not 540 or 550?), this is clearly one heck of a lot of money for a company that might or might not have something interesting to bring to the world at some unspecified date in the future. Nice work if you can get it.
The four-year-old visual display company is developing its own eyeglasses-like device, designed to project computer-generated 3D images over real life settings. To be honest, this still doesn’t interest your humble E&T scribe all that much, but tech types seem to love it. Hence the uninhibited spunking of $542 million, mere chump change to them tech types.
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