How Facebook was weaponised The surveillance scandal of Cambridge Analytica use of Facebook data to help the Donald Trump campaign win in the 2016 election began three years earlier with a scientific paper published in the Proceedings of the National Academy of Sciences. The study by Michal Kosinski of Stanford, David Stillwell of the University of Cambridge and colleagues involved 58,466 adult American users of Facebook. Subjects provided information about themselves and took a standard test to classify their personalities in five broad categories: degree of openness, conscientiousness, extroversion, agreeableness and neuroticism or OCEAN. The researchers then correlated the “big … Continue reading How #Facebook was weaponised by #CambridgeAnalytica – an annotated infographic